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Marketing is about promoting products (goods or services).

Marketing research is about how potential a market is... how promising the buying power of the consumers is... and how tight the competition is.

Marketing can not be done without market research. Market research has to come first, from this research you should ask questions like: What will consumers pay for my product? What are my clients needs and wants? Who are my target market?

Who are my competitors? etc

Once you have answered these questions you can develop a tailored marketing plan which will meet your customers wants and needs whilst also targeting the correct market.

Essentially Marketing is the 4 P's Deveoping your PRODUCT/ brand... Understanding your USP. Having a PRICING strategy that suits and product, competition and client. PLACING your product in the correct location, shop, online, area... Where ever your customers want it! PROMOTION meeting your customers needs with valuable relevant advertising etc.

None of this can be done however until Market research is done!

Marketing is often studied in Business Administration and Communications.

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