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eBay's business model primarily revolves around facilitating online auctions and fixed-price sales, connecting buyers and sellers on its platform. The company generates revenue through listing fees, final value fees on sales, and additional services like promoted listings. eBay's business strategy focuses on enhancing user experience through personalized recommendations, mobile accessibility, and expanding its global marketplace. Additionally, eBay emphasizes building trust and security among users by implementing robust payment and seller protection systems.

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