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In marketing, a fad refers to a short-lived trend or phenomenon that gains rapid popularity but fades quickly. Fads often capture consumer interest through novelty or excitement, leading to a spike in sales or engagement. Unlike enduring trends, fads lack long-term sustainability and are usually characterized by a high level of enthusiasm that diminishes just as swiftly. Marketers often capitalize on fads to boost brand visibility and sales in the short term.

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1w ago

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