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9What is the importance of cultural empathy to foreign marketers?

Cultural empathy is crucial for foreign marketers as it enables them to understand and respect the values, beliefs, and behaviors of diverse consumer groups. This understanding helps in tailoring marketing strategies and communications to resonate with local audiences, fostering trust and brand loyalty. Additionally, cultural empathy can prevent miscommunication and cultural faux pas, which can negatively impact a brand's reputation and market success. Ultimately, it enhances the effectiveness of marketing efforts in a global context.


Why jollibee considered in regular foreign marketing phase?

Jollibee is considered in the regular foreign marketing phase because it has established a significant presence in various international markets, adapting its menu to local tastes while maintaining its core brand identity. The company actively engages in strategic marketing and distribution efforts to build brand awareness and customer loyalty outside the Philippines. Additionally, Jollibee's expansion into countries like the U.S., Canada, and several Asian nations demonstrates its commitment to sustained international growth and market penetration.


What is the relation between brand loyalty and brand equity?

Brand loyalty is the component of brand equity. Brand loyalty is the heart of brand equity.


Why is jollibee considered in the regular foreign marketing phase?

Jollibee is considered in the regular foreign marketing phase due to its established presence in multiple international markets, where it has adapted its menu and marketing strategies to cater to local tastes while maintaining its core brand identity. The company has successfully implemented a franchise model, allowing for growth and brand recognition beyond the Philippines. Additionally, Jollibee's strategic investments and partnerships have further solidified its position as a global player in the fast-food industry, reflecting a mature stage of international expansion and marketing efforts.


What is the Relationship between brand equity and brand loyalty?

Brand loyalty is directly linked with brand equity. Brand loyalty is the consumer's commitment to repurchase the products of a specific brand while brand equity refers to the marketing effects which a product results because of the brand name attached with it. This means that people will always show more brand loyalty a specific brand if the brand equity of the product is higher.

Related Questions

What has the author Charles M Brand written?

Charles M. Brand has written: 'Byzantium confronts the West, 1180-1204' -- subject(s): Foreign relations


Is Baby Ruth foreign owned?

Yes, the Curtiss brand is now owned by Nestle which is headquartered in Switzerland.


What are some foreign made potato chips?

You can submit a brand and and a review of it here: http://www.world-of-potato-chips.com/moreworldchips.html


When a domestic company allows a foreign firm to use its brand in exchange for royalty fees it is called a joint venture?

A joint venture typically involves two or more parties coming together to create a new business entity, sharing resources, risks, and profits. When a domestic company allows a foreign firm to use its brand in exchange for royalty fees, it is more accurately described as licensing rather than a joint venture. Licensing allows the foreign firm to use the brand without forming a separate entity, focusing on the exchange of rights for compensation.


What was the Visa credit card brand name before it was called Visa?

BankAmericard and its foreign licenses such as Barclaycard and Chargex, were what we now know as Visa cards.


What company is using the brand name Forex Club?

Indication Investments Ltd is using the brand name Forex Club. Forex Club is an online foreign exchange brokerage. Its mission is to provide a wide range of retail financial instruments.


Do you italicise brand names?

In general, brand names are not italicized in writing. Instead, they are typically presented in regular font to maintain the brand's identity and recognition. Italics are usually reserved for titles of works, foreign words, or for emphasis, but not for brand names. However, specific style guides may have different recommendations, so it's always good to check the relevant guidelines if in doubt.


Why do Ferraris cost so much?

Ferraris cost so much because they are a foreign brand. (EX:Chevrolet Corvettes cost a lot less, and they're just as fast.)


What was Mexico's foreign debt after the Independence War?

There was no foreign debt after the independence war as Mexico was a brand new nation. The first debt was acquired on 1824 (three years after the war) for a sum of 16.63 million dollars, equivalent to 287 million dollars in current exchange rates.


Is Audi an American or foreign car?

Audi is a foreign car brand, originating from Germany. It is part of the Volkswagen Group and is known for its luxury vehicles and advanced engineering. While Audi has manufacturing facilities in various countries, including the United States, its headquarters are located in Ingolstadt, Germany.


How do you pronounce Mt Titlis?

Mt. Titlis is pronounced TY-TEL-IS. Similar to the golf brand without the T at the end. Being in a foreign language, this pronunciation is open to interpretation.


What is the operating system in Chinese phones?

From my information, they use Android more as it is opened to all the phone producer. however, many chinese people tend to buy foreign brand phone.