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Global pricing refers to the strategy of setting prices for products or services in international markets, considering factors such as currency exchange rates, local market conditions, competition, and consumer purchasing power. It aims to achieve a balance between profitability and competitiveness across different regions while maintaining brand consistency. Companies often adapt their pricing strategies to account for variations in demand, regulations, and cultural differences in each market. This approach helps businesses optimize their global revenue and market share.

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3w ago

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