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Heightened competition in marketing refers to an increase in rivalry among businesses seeking to attract the same customer base. This can occur due to the entry of new players in the market, advancements in technology, or shifts in consumer preferences. As competition intensifies, companies may need to innovate, enhance their marketing strategies, and differentiate their products or services to maintain or grow their market share. Ultimately, heightened competition can lead to better products and services for consumers, but it also poses challenges for businesses to stand out.

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9mo ago

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