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The social environment significantly influences purchasing decisions by shaping consumer preferences, behaviors, and perceptions. Factors such as peer influence, cultural norms, and social status can affect what individuals choose to buy, often leading them to align their purchases with those of their social groups. Additionally, marketing strategies that leverage social proof, such as testimonials and influencer endorsements, can further drive consumer behavior by creating a sense of belonging and validation. Overall, the social environment plays a crucial role in guiding consumers toward specific products and brands.

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