define what is marketing information
Recurrent information,monitoring information& problem related or customized information
Two examples of inadequate information in a market are lack of information on product quality and lack of information on product pricing. When sellers and buyers do not have the same information it leads to inadequate information.
what are methods of collecting information with in Marketing Information system
sales information system
information about advertising
mareting
ajit balakrishnan is the founder of rediffmail and manish agarawal is the mareting head.........by......rashmiranjan
ajit balakrishnan is the founder of rediffmail and manish agarawal is the mareting head.........by......rashmiranjan
galbraith novanet
A set of procedures and sources used bymanagers to obtain everyday information about developments in the mareting environment.Marketing managers collect marketing intelligence by reading books, newspapers, and trade publications; talking to customers, suppliers, and distributors; monitoring "Social Media" on the internet via online discussion groups; e-mailing lists and blogs and meeting with other company managers.Several steps to improve the quality of marketing intelligence:1. Train and motivate the sales force to spot and report new developments2. Motivate distributors, retailors, and other intermediates3. External networking4. Set up a company advisory panel5. Take advantage of government data resources6. Purchase information from outside suppliers7. Use online customer feedback systems to collect competitive intelligence
Meta-information is information about information.
Information is a non-count (mass) noun. Units of information are expressed as pieces of information, some information, much information, more information, etc.
What is the information required? Information is singular.
Recurrent information,monitoring information& problem related or customized information
primary information is the information/data that you collected and secondary information is the data/information that is collected by someone else but you are using it.
Information poverty is a lack of information, so having too little information, whereas information overload is the opposite, thus having too much information.
It is primary information because it shows information from that time