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Non-marketing controlled information sources refer to external sources of information that consumers use to form opinions about a product or service, which are not influenced by the company or its marketing efforts. This includes reviews from friends and family, online reviews, news articles, and social media discussions. Such information tends to be perceived as more credible and trustworthy by consumers, as it is seen as unbiased and independent from the company's promotional strategies.

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3mo ago

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What is a internal source of information?

a source of information which comes from internal organisations ?


What is Marketing-controlled information source?

A product information source that originates with marketers promoting the product.


How does one find information on marketing services?

One can find information on market services from a number of sources. One source is books, another is libraries and newspapers. The biggest source of information is of course the internet.


When viewing an advertisement what questions should be asked?

1. who or what is the source/author/creator of this information? 2. what qualifications or credentials does the person OR group have? 3. is the information up to date? 4. what is the purpose of the information: to educate, to entertain, or to persuade you to buy something? 5. is there a contact place? Who or what is the source/author/creator of this information? What is the purpose of the information.


What is non marketing controlled information source?

Non-marketing controlled information sources refer to information that consumers gather from external channels that are not directly influenced by companies or marketers. This includes sources like reviews from other consumers, news articles, social media discussions, and word-of-mouth recommendations. These sources can significantly impact a consumer's perception of a product or service, as they are often seen as more credible and trustworthy than marketing messages. Consumers typically rely on these sources to make informed purchasing decisions.

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