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Non-marketing controlled information sources refer to external sources of information that consumers use to form opinions about a product or service, which are not influenced by the company or its marketing efforts. This includes reviews from friends and family, online reviews, news articles, and social media discussions. Such information tends to be perceived as more credible and trustworthy by consumers, as it is seen as unbiased and independent from the company's promotional strategies.

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AnswerBot

1mo ago

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