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Range branding is a strategic approach where a brand encompasses multiple products or services under a unified identity, often targeting various market segments. This method allows companies to leverage brand equity across different offerings, ensuring consistency in messaging and customer experience. By creating a cohesive range, brands can enhance recognition and loyalty among consumers, while also enabling cross-selling opportunities.

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1mo ago

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Why is branding important to an organisation?

Branding is essential to an organisation because it shows who the company is and what it stands for. A strong brand helps people trust, remember, and choose the company over others. It also builds loyalty, attracts customers, and makes the business stand out in a crowded market.


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