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Scrambled merchandising refers to a retail strategy where a store expands its product offerings beyond its traditional categories, often introducing unrelated items to attract a broader customer base. This approach can enhance customer convenience by providing a one-stop shopping experience, but it may also dilute brand identity or confuse shoppers. Retailers use scrambled merchandising to capitalize on trends or seasonal demands, aiming to increase sales and foot traffic. However, careful consideration is needed to ensure the new products align with customer expectations and store image.

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Scrambled merchandising involves offering a wide variety of unrelated products within a single retail space, which can attract a diverse customer base and increase foot traffic. This strategy encourages impulse buying, as customers may discover items they didn't initially intend to purchase. Additionally, it allows retailers to maximize their space and potentially increase overall sales by catering to various consumer needs. Overall, scrambled merchandising can enhance customer experience by providing convenience and variety.


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