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The world becoming more complicated and sophisticated due to the technological revolution and the customers awareness level has been increased as a result service provider should innovate new product for the additional benefit to the customers and customers are seeking to shift that organization which are giving new innovative services and product with cost effective and more returnable manner. So newness in service and product is known as service proliferation.

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Which business strategy views each customer as an independent market segment and creates substantial product proliferation thereby increasing supply chain complexity?

The business strategy that views each customer as an independent market segment is known as mass customization. This approach focuses on tailoring products to meet the unique preferences and needs of individual customers, leading to substantial product proliferation. While it enhances customer satisfaction and loyalty, it also increases supply chain complexity due to the diverse range of products that must be managed and delivered.


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