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The AIDA Principle is a marketing acronym for: Awareness Interest Desire Action A=Attract attention I=Arouse interest D=Create a desire to possess A=Lead to action

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What is AIDA principles in business letters?

AIDA stands for A-attractive I-interesting D-desire A-action the business letter must contain these 4 principle so that in order for it to be persuasive


When using the AIDA approach to persuasion the closing should do what?

provide additional evidence and detail not covered in the desire section


What is aida theory?

Aida is attention, interest,desire & action....


2 Explain the AIDA model and its relevance for setting advertising objectives?

Its is somewhat simplified model based on the indentical principal of sequencial stages of consumer action is known as AIDA Model.....


What is the Dagmar principle in advertising?

Term DAGMAR is an acronym that means "Defining Advertising Goals for Measured Advertising Results". DAGMAR advertising model was proposed by Russel H. Colley in 1961 According to DAGMAR, before purchase customer goes through 4 steps : 1. Awareness 2. Comprehension 3. Conviction 4. Action These steps are also known as ACCA advertising formula. ACCA/DAGMAR is an descendant of AIDA advertising formula and cosidered to be more popular and comprehensive than AIDA. According to DAGMAR the goals for an ad campaign should be established in such a way that it is possible to determine whether or not the goals have been met. Related links for more details: Aida And Dagmar - Models For An Advertising Agency http://www.oneentry.biz/quotes/directory/marketing_sales/advertising_agencies/articles/aida_and_dagmar_.html Defining Advertising Goals for Measured Advertising Results http://drypen.in/advertising/dagmar-defining-advertising-goals-for-measured-advertising-results.html DAGMAR Advertising http://cocobomb.com/dagmar.html