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A properly developed marketing plan will allow a company to:

  • Predict the performance of marketing's efforts
  • Be able to evaluate the effectiveness of a marketing campaign
  • Maximize the value of resources and prevent waste due to unfocused efforts

A good marketing plan will also detail:

  • Who are the customers
  • How the customers will be reached
  • What message about the brand or product the customers will hear

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12y ago

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