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Tommy Hilfiger's marketing strategy revolves around a strong brand identity that emphasizes classic American style, preppy aesthetics, and a sense of nostalgia. The marketing mix includes a focus on product differentiation through high-quality apparel, strategic pricing that caters to both premium and accessible segments, and widespread distribution via flagship stores, online platforms, and partnerships with major retailers. Promotional efforts leverage celebrity endorsements, collaborations, and engaging social media campaigns to resonate with a diverse audience. Additionally, the brand emphasizes a lifestyle approach, integrating fashion with music and sports to enhance its appeal.

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