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After doing some research, the answer can be from 40 - 300%. 100% may be considered 'normal'. It is reported that stores that mark up higher do so only as a sales gimmick. A high mark up is not the intended sales price. Instead, these stores will typically advertise large sales of 50 - 75% off their retail price. In these cases, the item being sold is not the furniture but rather the discount. Experts warn not to be taken in by the "sale". They recommend instead that you pay attention to the final cost and shop around.

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