What is the best ratio of customer service to sales people?

Answer 1

It depends greatly on the product or service and the age of the company. If you were starting a new cell phone company, you would need many more sales people than customer service staff. As your business grew, your customer service staff would grow at a much faster rate than your sales force. Eventually, your sales force might actually shrink while customer service continued to grow along with your customer base. If you sold a low tech, low maintenance product such as coffee mugs, you would need relatively few customer service people. As the product increases in technology and life-span, you will need more customer service reps per customer. It would be better to look at a ratio of customers service people to customers; and, a ratiio of sales people to sales goals.