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L'Oréal is a global cosmetics and beauty company based in France, known for its wide range of products including skincare, haircare, makeup, and fragrances. Founded in 1909 by chemist Eugène Schueller, the brand emphasizes innovation and research, offering products tailored to various skin tones and types. L'Oréal is recognized for its commitment to sustainability and diversity within the beauty industry. It operates multiple subsidiary brands, catering to different market segments, from luxury to mass-market products.

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Loreal in which stages of product life cycle?

loreal is in the growth stage...because they r contineously innovating their products and they r spending a lot of money on R&D


What are the competitrs of Unilever?

Unilever's competitors are Colgate, Nestle, Kraft Foods, Proctor & Gamble, and LOreal.


How media influences product and service quality?

in the end you just persuaded through descriptive language and fake air brushed celebrities and next thing yo know your buying it. Packaging can also show how good something is like take a brand olay or loreal it always has a slogan 'cuz ur worth it'.


What is garnier marketing strategy?

Garnier: Take Care A Success StoryBrand: GarnierCompany: Loreal IndiaGarnier is a brand that epitomizes smart marketing practice. This is a brand that came to India in 1991 and crafted a special place for itself in the Indian market. This is one global brand, which has understood the dynamics of Indian market. Garnier came to India with its Ultra Duox range of shampoos. The brand is amass market brand from Loreal which has a range of global premium personal care brands like Maybelline, Ralph Lauren., Diesel ,Vichy etc. Loreal started its operations as a joint venture with MJ Group, Later in 1994, the company started its own operations.All through these years, Garnier had a very consistent marketing approach. What I liked about this brand was the kind of investment that it had put in for marketing activities. Of course all these happened because it had the support of its parent company.Garnier can be considered as a masstige brand. Although positioned as a premium offering, the brand was wise enough to price it reasonable. Currently Garnier is targeting the middle and upper socio-economic class.Globally Loreal is a company that is famous for its product innovation. Garnier too has built its brand by launching new products on a regular basis. A strategy based on product innovation works best for a brand like Garnier. When the consumer sees regular new product flow from the brand, it creates a sense of excitement with in the consumer, which will prompt her to stick to this brand. Garnier was the first brand to introduce a cream based hair coloring solution.Garnier is now present in a diverse range of personal care product categories. It is present in the hair-care and skin-care segments.The brand has two sub-brands: Garnier Fructis and Garnier Ultra Doux.Fructis is an interesting sub-brand which has clicked in the Indian market because of its positioning as a fruit based product. Consumers readily embraced this variant because it made sense to depend on a natural shampoo rather than chemical based one.Garnier is positioned as a nature- based (green) innovative personal care brand, which takes care of your skin.The brand has a very catchy tagline " Take Care "Garnier's positioning strategy is more products based in the sense that it has tried to emphasis individual product properties rather than a common brand image. Most of its commercials are emphasizing on product strengths and innovation. The brand is an example of the success of rational product based advertising success. The brand is also sending a message that Indian consumers are also influenced by rational messages.Another interesting marketing strategy adopted by Garnier is its advertising execution.True to its global parentage, Garnier was careful in its advertising theme. It uses a blend of foreign and Indian models and themes for its campaign. Garnier ads can be termed as localized international advertising, which has a global touch but does not appear alien to Indian realities. The brand uses a careful blend of celebrities and models in their campaigns without relying much on their individual persona. Their products are always the stars in their campaigns.Whether these innovations fail or succeed, Garnier gains much equity through this steady stream of product launches.The premium positioning, smart pricing, heavy investment in brand promotion, innovative products and strong distribution reach has enabled this brand to create a special place in the Indian personal care industry.


What is the relation between brand loyalty and brand equity?

Brand loyalty is the component of brand equity. Brand loyalty is the heart of brand equity.

Related Questions

Is loreal or revlon better?

Loreal and Revlon are of equal quality. Sometimes, one brand works better for a person. The only way to find out is to test out both of them.


What eye lash brand does Katie price wear?

Katie uses Loreal Falsies eyelashes.


What mascara brand is the most expensive?

Loreal Voluminous Mascara is cheap but works nice so does lashblast


Where can one purchase Loreal shampoo?

Loreal shampoo can be purchased at many various retailers. This brand of shampoo can be found at drug stores such as Walgreens and Rite Aid, and can also be purchased at grocery stores such as Harris Teeter and Food Lion.


What is the best hair dye brand for dark nonbleached hair?

All-Nutrient is, but it's a professional brand so it might be hard to get for home hair coloring.


How can you remove waxy build up from conditioner from your hair?

wash your hair, or try using a different conditioner. Loreal is a good brand to use!


Is loreal good?

loreal is a very good product. Angelina jolie and Selena Gomez uses it regularly. loreal rox!


Is there paraben in LOreal shampoo?

methylparaban is listed as an ingrediant on my loreal bottle.


Who is loreal palmer?

Loreal Palmer is Keke Palmer's older sister


Can you use a Loreal coupon to buy mascara?

Yes, you can use your 25% off Loreal coupon on mascara. You can use the Loreal coupon on any item that is made by Loreal. It may be used at any store that accepts coupons.


Save on Loreal with coupons?

For those who are loyal to the Loreal brand, paying full price is no longer a must. Loreal is one of the few beauty brands that consistently offers coupons for many of their products. The best way to find Loreal coupons is in the local Sunday newspaper. For this reason, it's a good idea to become a subscriber to your local Sunday newspaper. Since Loreal does not include coupons in every single week's Sunday newspaper, being a subscriber will allow not to miss out on them when they are included. On Sunday's when Loreal coupons are available, there are pages of them to sift through. Since Loreal has a variety of products, their coupons reflect that as well. After sifting through the coupons, don't forget to sift through the ads as well. Coupons guarantee more savings when they are coupled with a sale at your favorite retailer. If there is no sale that week, wait for it to happen as the wallet will appreciate it. Loreal coupons may also be found online, but it's important to find them on reliable websites as they may be rejected if the retailer suspects them to be fraudulent. To avoid this from happening, visit your favorite retailer's website first. Many retailers and grocery stores who carry Loreal will offer store coupons for products of the brand that can be printed. Retailers who offer store coupons will allow a customer to bundle that store coupon with a manufacturer coupon for the item being purchased. If this is done while the item is on sale, then it's just win-win-win on the savings. Social media may provide one more valid option for finding Loreal coupons, so don't forget to like or follow Loreal. The only downfall to coupons offered through social media is that the offers come with short deadlines or are offered on a first come, first serve basis. Loyalists of Loreal, on the Loreal purchase use Loreal coupons to save on your favorite items and bundle them with sales and other offers found at your favorite retailer to stack up the savings on the brand.


What is the best brand to dye your blonde hair a not too vibrant red shade?

Feria by Loreal has lots of pretty red shades that aren't too vibrant.