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Customers can be categorized based on various criteria, such as demographic factors (age, gender, income), behavioral patterns (purchase frequency, brand loyalty), and psychographic traits (lifestyle, values). Another common categorization is by their relationship with the business, distinguishing between new customers, repeat customers, and lapsed customers. Additionally, customers can be segmented based on their needs and preferences, allowing businesses to tailor their marketing strategies effectively. Understanding these categories helps companies enhance customer satisfaction and drive sales.

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