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In short, during the marketing department era, many companies changed their thinking or purpose from that of manufacturing products to that of satisfying customers

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What is marketing department era?

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5 stages of evolution to global marketing?

The five stages of evolution to global marketing are the simple trade era, the production era, the sales era, the marketing department era, and the marketing company era. There are a couple additional era that has been identified since which are the relationship marketing era, which encompasses the time between the 1990s-2010, and now the social/mobile era that is currently active.


What is the key difference between the sales era and the marketing department era?

The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's ... What is the difference between marketing and sales? ... Remember the key to success in marketing and in sales is balance!


What is the key difference between the sales era and marketing department era?

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What is the characteristic of the relationship marketing era?

Relationship marketing takes the marketing concept one step further by establishing long-term, satisfying relations with customers in order to foster customer loyalty and encourage repeat buying


What did the marketing era introduce?

The marketing era introduced


Meaning of marketing department?

A marketing department in a company is the department that handles marketing using methods that include advertising. Other methods of marketing the departments use include endorsements and slogans.


What are the key differences between sales era and marketing department era?

The sales era, which flourished in the early to mid-20th century, focused primarily on aggressive selling techniques and persuading customers to purchase products, often with little regard for customer needs. In contrast, the marketing department era, which emerged later, emphasizes understanding and fulfilling customer needs and preferences through research, targeted strategies, and relationship-building. While the sales era prioritized the product and sales volume, the marketing department era shifts the focus to customer satisfaction and long-term loyalty. This transition reflects a broader understanding of market dynamics and the importance of customer-centric approaches in driving business success.


What is the relationship between production department and marketing department?

The production department stays closely in touch with the marketing department to let them know when products will be available. The marketing department also shares information with the product department about which products are profitable.


Function of the sales and marketing department?

function of salse and marketing department in travel agency


What are the eras of marketing?

1. Production era 2.Product era 3.Selling era 4.Marketing era 5.Selling era


What is the relationship between production department and marketing department in a typical business organization?

what is the rlationship between production department and marketing department in a business organisation