What is the correct order of marketing mix?

Answer 1

The marketing mix, often referred to as the 4 Ps, consists of four key elements that are crucial for marketing a product or service effectively. The correct order of the marketing mix is:

Product: This is what you are selling, whether it's a tangible good or an intangible service. It includes the quality, design, features, branding, and packaging of the product.

Price: This involves the pricing strategy for the product, including the retail price, discounts, payment terms, and any other pricing tactics.

Place: This refers to how the product is distributed and where it is available for purchase. It includes the distribution channels, locations, and logistics.

Promotion: This encompasses all the methods used to promote the product, such as advertising, sales promotions, public relations, and personal selling. Kindly Visit chris. com.ng for more details

These elements work together to create a comprehensive marketing strategy that can effectively reach and engage the target audience.

Answer 2

Product, Price, Place, promotion

I've also seen 'people' added to the mix - if you think about it in the context of how you (a) choose the right people as employees, partners, suppliers and (b) ensure they know and appropriately engage with your brand