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A soft marketing strategy tries to evoke a connection with the customer on an emotional level. This may be done by targeting a need of the future, leveraging positive associations through packaging or branding, or appealing to "soft" skills like loyalty and fear.

Soft-marketing is an advertising strategy that attempts to establish an emotional bond between a consumer and the consumer's desired product. The goal of this kind of marketing is not only limited economic benefits but also long-term business relationships among consumers and brands.

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GAMES !

Lvl 5
4y ago

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