Marketing is about understanding the end consumer behavior i,e what is a persons need, how can a product meet the need, how can it be relevant and what would be the appropriate positioning for the product in terms of price, image.
Trade Marketing is how to motivate the retailers to buy your products, and to allow you to display your marketing materials and shelf displays. This also includes building attractive terms of trade for the retailer so that he or she considers you their partners
Shopper marketing is to enable the particular brand to achieve its target, whereas Trade marketing is to enable the dealers to achieve their target.
answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
The difference between direct marketing and indirect marketing.
Retail marketing focuses on strategies aimed at consumers directly in retail environments, such as promotions, in-store displays, and customer engagement to drive sales. In contrast, trade marketing targets the relationships between manufacturers and retailers, emphasizing strategies to encourage retailers to stock and promote a brand’s products, often through incentives, discounts, and collaborative marketing efforts. Essentially, retail marketing is consumer-facing, while trade marketing is business-focused.
tell me the difference between the word advertising and marketing.
Shopper marketing is to enable the particular brand to achieve its target, whereas Trade marketing is to enable the dealers to achieve their target.
answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
The difference between direct marketing and indirect marketing.
Out sourcing is a media between consumers, customers and production unit. Globalization is liberalizing marketing/trade between number of countries.
tell me the difference between the word advertising and marketing.
domestic marketing is in the country and export marketing is overseas
difference between social and business marketing
marketing orientation
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for essay
The main difference between marketing policy and marketing strategy is that a marketing policy is a set of rules for decision making, while a marketing strategy is a plan to achieve organizational goals
demand management and consumer relationship