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Well, darling, the marketing concept focuses on meeting the needs and wants of customers through market research and customer satisfaction, while the production concept is all about maximizing production efficiency and reducing costs. In simpler terms, one cares about what the customer wants, and the other just wants to crank out as much as possible. So, in the ring of business strategies, it's basically customer satisfaction vs. production line domination.
What else can I help you with?
What are the four marketing concept?
production concept marketing concept selling concept product concept
Is apple Selling Concept Or Marketing Concept?
No it is a production concept as of October 2011
What is the difference between the marketing concept and the selling concept?
Marketing concept is just placing the product in the market Selling concept is making the people to but the product
The Best marketing philosophies is what?
There are five different type of marketing Philosophies namely 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal marketing concept.
What is the single biggest difference between the marketing concept and the production product and selling concept?
The single biggest difference between the "MARKETING CONCEPT" and "PRODUCTION PRODUCT & SELLING CONCEPT" is : # The marketing concept is "Customer Oriented" like the needs, requirement, satisfaction, consumption etc. of the buyer or consumer or customer. It focuses on the idea of satisfying the needs of customers with the products & the whole lot of things associated with creating, delivering & consuming it. # Whereas the other concepts are "Company Oriented" like its profit, production, products, & the need to convert products into cash. To quote Sergio Zyman, Coca-Cola's former VP of marketing "the purpose of the marketing (meaning selling actually) is to sell more stuff to more people more often for more money to make more profit. Reference : Marketing Management - By Philip Kotler & Kevin Lane Keller - 12th Edition. Chapter - 1. = By Himansu S M
What are the four marketing concept?
production concept marketing concept selling concept product concept
What are the 5 major concepts of marketing?
5 major Marketing Concept 1.Product Concept 2.Production Concept 3.Sales Concept 4 Marketing Concept 5.Societal Marketing Concept.....
Is apple Selling Concept Or Marketing Concept?
No it is a production concept as of October 2011
What is the difference between holistic marketing concept and selling marketing concept?
The selling marketing concept focuses on satisfying the needs of customers and based from result of sales products itself. Holistic marketing concept focuses on everything matters with marketing, not only the sales or satisfying the needs of customers but over all.
What is the difference between the marketing concept and the selling concept?
Marketing concept is just placing the product in the market Selling concept is making the people to but the product
The Best marketing philosophies is what?
There are five different type of marketing Philosophies namely 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal marketing concept.
What is the single biggest difference between the marketing concept and the production product and selling concept?
The single biggest difference between the "MARKETING CONCEPT" and "PRODUCTION PRODUCT & SELLING CONCEPT" is : # The marketing concept is "Customer Oriented" like the needs, requirement, satisfaction, consumption etc. of the buyer or consumer or customer. It focuses on the idea of satisfying the needs of customers with the products & the whole lot of things associated with creating, delivering & consuming it. # Whereas the other concepts are "Company Oriented" like its profit, production, products, & the need to convert products into cash. To quote Sergio Zyman, Coca-Cola's former VP of marketing "the purpose of the marketing (meaning selling actually) is to sell more stuff to more people more often for more money to make more profit. Reference : Marketing Management - By Philip Kotler & Kevin Lane Keller - 12th Edition. Chapter - 1. = By Himansu S M
Explain the difference between product concept production concept nad marketing concept?
The Marketing Concepts have evolved during the period of human existence. Chronologically they are : # Exchange Concept # Production Concept, # Product Concept, # Selling Concept, # Marketing Concept, # Holistic Marketing Concept. Now we are required to explain the difference between "PRODUCTION", "PRODUCT" & MARKETING" concepts. Here they are : # Production Concept - This concept is one of the oldest, and suggests that the consumers will like to buy the products which are available easily, cheaply & widely. So the marketers must have a mass production facility (efficient production) with low price ( cost efficiency) and make it available very near to the customers (mass distribution). This concept is adopted when the Company wants to expand. # Product Concept - This is the next step of evolution of marketing concepts. It depicts that customers will go for those products which offer quality, utility, features, performance, value, benefits, etc. So the marketers must improve the products in an innovative way & continuously. This is more often accompanied by a suitable pricing, distribution, promotion (all the 4Ps of marketing). # Marketing Concept - This concept was evolved in the 1950s, and for the first time the attention was shifted to Customers. Instead of concentrating on the Products / Production / Selling, the business became "Customer Oriented". The "Make & Sell" philosophy gave way to the "Sense & Respond" philosophy. Instead of finding the right customer for the product, the marketer now has to find the right product for the customer. This concept holds the secret of the company being more effective than its competitors in creating, delivering & communicating superior value to the targeted customers. Reference : Marketing Management - By Philip Kotler & Kevin Lane Keller - 12th Edition. Chapter - 1. = By Himansu S M
Is 'marketing' philosophy or a function?
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
What is the difference between concept of marketing and the marketing?
The concept of marketing is the idea behind your marketing plan. Marketing as an act itself includes the actions performed to market your company, from advertising, to brand building, to web design. If you want to learn more about what goes into successful marketing read: http://bit.ly/1jfnF5X
There are five alternative concept under which organisation conduct their marketing activitys elaborates?
production concept
Describe the interrelationship between consumer behaviour and the marketing concept?
Describe the interrelationship between consumer behaviour and the marketing concept
