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A price strategy defines the initial price and gives direction for price movements over the product life cycle. The price policy is a strategy set for a specific market segment, based on a well-defined positioning strategy.

Price tactics used to fine-tune a base price are the following: discounts (such as cash, quantity, and functional or seasonal discounts); allowances (such as promotional allowances); and rebates. All three are ways to induce buyers to do something they might otherwise not do. Geographic pricing tactics (such as FOB origin, uniform delivered, zone, freight absorption, and basing-point pricing) all moderate the impact of shipping charges as a portion of the product price. Special pricing tactics (such as single-price tactics, flexible pricing, price lining, professional services pricing, leader pricing, odd-even pricing, bait pricing, price bundling, and two-part pricing) can be used for a variety of reasons.

For example, a business might decide to introduce a new product at a high skimming price, but use some price tactics such as rebates or freight absorption to induce trial.

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Major strategies used for pricing imitative and new products?

major strategies used for pricing imitative and new products depends on two factors i.e. price and quantity The strategies are: Premium Strategy= when price charged is high and Quantity supplied is also high Good Value Strategy= when price is low and quantity is high Overcharging strategy= when price is high and quantity is low eg: Maruti Versa Economy strategy= When both price and quantity are low major strategies used for pricing imitative and new products depends on two factors i.e. price and quantity The strategies are: Premium Strategy= when price charged is high and Quantity supplied is also high Good Value Strategy= when price is low and quantity is high Overcharging strategy= when price is high and quantity is low eg: Maruti Versa Economy strategy= When both price and quantity are low


When computer company initially charged a low price and then raise price after gaining market share which pricing strategy is getting used?

penetration strategy


What is the difference between the cost price retail price?

the retail price is the price that it is intended to be & the cost price is the actual price it is being sold as, for instance a famous brand jacket's retail price is £300 but in the store the costing price would be £250.


What is the difference in buying spa products at wholesale and retail price?

There is a large difference between wholesale and retail prices for any product. Wholesale price are much lower so the retailer is able to markup the price and make a profit off the sale of the item.


What is difference between price and value?

Price is what something costs; value is what something is worth. Quality of the product will determine it's overall value relative to it's cost.

Related Questions

What is the difference between GNP at market price and GNP at current price?

No difference. Both are the same.


What is the difference between GNP at market price and GNP at curent price?

No difference. Both are the same.


Difference between the original price and the sale price?

Discount


What is the difference between cost and list price?

whats the difference between cost and list?


The difference between the original price and the sale price of an item?

Discount


What is price erosion?

difference between actual cost and potential price


What is the difference between the ask and bid price of a stock?

The ask price is the price a seller is willing to accept for a stock, while the bid price is the price a buyer is willing to pay for the stock. The difference between the two is called the spread.


How can one profit from bid-ask spread?

One can profit from bid-ask spread by buying at the bid price and selling at the ask price, aiming to capture the difference between the two prices. This strategy is commonly used in trading to generate profits.


How do you find the difference between sales price and actual price?

Subtract the sales price from the actual price!


In monopoly what is the difference in price between the least expensive price and the most expensive price?

340


What is the difference between the bid and ask price for bonds?

The bid price is the highest price a buyer is willing to pay for a bond, while the ask price is the lowest price a seller is willing to accept. The difference between the bid and ask price is known as the spread.


What is the difference between the bid and ask stock price?

The bid price is the highest price a buyer is willing to pay for a stock, while the ask price is the lowest price a seller is willing to accept. The difference between the bid and ask price is known as the spread.