Product diversification means that you will have several different types of products for sale, such as selling school supplies as well as toiletries.
I think product differentiation means that you will have several different types of the same product available, such as the same Baseball hat in several colors or with different team logos. Here's how about.com defines "product differentiation"--"Developing unique product differences with the intent to influence demand".
product differentiation
standardization of products mean that you have a particular set of products which are the same for every customer; for example, natural gas and electricity. differentiation of products would mean that each product is individual and can be altered according to customer demand such as : Windows or Frisbees.
what is the difference between concept selling and product selling?
They Both Suck!
product differentiation
Product differentiation
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product differentiation
For example, product differentiation might be necessary when a new laundry detergent is advertised.
A company that excels at product differentiation can normally demand a higher price for a product because of its perceived higher quality.
Product differentiation is when a company tries to create a different appeal to a product that exists among other competitors. This process of creating a marketable difference can increase the premium of a price while giving the customer the satisfaction of value. With cars it can be safety and performance. With foods it can be health benefits or quality.
What is a difference between product metrics and process metrics
what is the difference between balance n product modulator
standardization of products mean that you have a particular set of products which are the same for every customer; for example, natural gas and electricity. differentiation of products would mean that each product is individual and can be altered according to customer demand such as : Windows or Frisbees.
Product differentiation refers that how you differentiate your products in terms of service, personnel, image, quality which will be considered as unique and other cannot provide this one. On the other hand positioning refers that what customers think about your product or what perception in their mind regarding your products.
what is the difference between concept selling and product selling?
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