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The key difference in promoting a service versus a product lies in the intangible nature of services. While products can be showcased through physical attributes and features, services must emphasize the benefits, experiences, and outcomes they provide. Building trust and demonstrating expertise are crucial in service promotion, as potential customers often rely on testimonials and case studies to gauge quality and value. Additionally, highlighting the personalization and customer support involved in the service can help differentiate it from competitors.

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2mo ago

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