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What is a marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements?

Relationship marketing


Service Marketing and Customer Relationship Management?

Service marketing is either a stand alone offering or an additional offering to a product that is meant to deliver an added value to the offering, while customer relationship management is the total effort at acquiring customers, enhancing the customers experience with satisfying added value in order to retained them over a long period of time.


Objectives of marketing depart?

The objectives of a marketing department are to brand a product and generate revenue by offering the product to consumers.


Is internet marketing common in the hospitality industry?

I think due to the ecomony, it is important to offer internet maketing. With hospitality industry losing money since people are staying home offering online specials will entice customers to go for the offer.


Identify the main Characteristics of marketing oriented company?

marketing management in a customer-orientated businessThe process of marketing management is about attracting and retaining customers by offering them desirable products that satisfy needs and meet wants.Marketing management in a customer-orientated business consists of five key tasks summarised in the table below:Marketing TaskCommentaryIdentify target marketsManagement have to identify those customers with whom they want to trade. The choice of target markets will be influenced by the wealth consumers hold and the business' ability to serve themMarket researchManagement have to collect information on the current and potential needs of customers in the markets they have chosen to supply. Areas to research include how customers buy (which marketing channels are used) and what competitors are offeringProduct developmentBusinesses must develop products and services that meet needs and wants sufficiently to attract target customers to wish and buyMarketing mixHaving identified the target markets and developed relevant products, management must then determine the price, promotion and distribution for the product. The marketing mix is tailored to offer value to customers, to communicate the offer and to make it accessible and convenientMarket monitoringThe objective in marketing is to first attract customers - and then (most importantly) retain them by building a relationship. In order to do this effectively, they need feedback on customer satisfaction. They also need to feed this back into product design and marketing mix as customer needs and the competitive environment changes

Related Questions

What is a marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements?

Relationship marketing


Is a marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements?

Relationship marketing


How do I find out the reputation of a company offering internet marketing services?

Try going to the individual websites ofr each company and read up on them, Then you can go to forums that review them and see what other customers have to say.


Service Marketing and Customer Relationship Management?

Service marketing is either a stand alone offering or an additional offering to a product that is meant to deliver an added value to the offering, while customer relationship management is the total effort at acquiring customers, enhancing the customers experience with satisfying added value in order to retained them over a long period of time.


How can businesses effectively utilize gift cards as a marketing tool?

Businesses can effectively utilize gift cards as a marketing tool by offering them as incentives for customers to make purchases, promoting them through various channels to increase visibility, and using them to attract new customers and encourage repeat business.


What are some creative photo booth marketing ideas that can help attract more customers to your business?

Some creative photo booth marketing ideas to attract more customers include hosting themed events, collaborating with influencers for promotion, offering discounts for referrals, and creating interactive social media campaigns.


How do resorts make money by offering discounts?

By offering discounts, a business hopes to attract more customers, who will always research and choose the offer with lowest prices or special offers. The increase in customers will then offset the loss of revenue made from each customer. Thus, it has to be done with very affective marketing and advertising techniques to be fully affective.


How do you get homeowner insurance customers?

Build a good honest reputation with the insuring public through offering quality oproducts at competitive rates. There is no advertisement or marketing device that can beat the voucher of a Satisfied Customer".


In a market with many sellers businesses compete for customers by offering and .?

In a market with many sellers, businesses compete for customers by offering better prices and enhanced product features or services. They may also focus on improving customer service, increasing convenience, and implementing effective marketing strategies to differentiate themselves. This competition drives innovation and can lead to better quality and value for consumers. Ultimately, the goal is to attract and retain customers in a crowded marketplace.


What are the key strategies for successful b2f2 marketing campaigns?

The key strategies for successful business-to-friends-to-friends (B2F2) marketing campaigns include building authentic relationships with customers, leveraging social media and word-of-mouth marketing, creating personalized and engaging content, and offering incentives for referrals. By focusing on building trust and connections with customers, businesses can effectively reach and engage their target audience through their network of friends and family.


How many businesses in Wichita, KS are offering internet marketing resources today?

There are over 300 businesses in the Wichita, KS area that is offering internet marketing.


What is importance of marketing in personal life?

Marketing is form of getting yourself known to the public for what you are offering