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What is above-the-line and below-the-line advertisement?

Above the line advertising are the promotional activities carried out through mass media such as radio, television and news papers. Below the line advertisement is a technique that uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. These may include activities such as direct mail, public relations and sales promotion.


What does the concept of promotion mix refer to?

The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.


What is ATL in Retail?

above the line


What is the main line for merchandising?

The main line for merchandising refers to the core product or range of products that a retailer or brand focuses on to drive sales and attract customers. It encompasses key items that define the brand's identity and appeal, often serving as the foundation for marketing strategies and promotional efforts. Effective merchandising involves presenting these products in a way that enhances their visibility and desirability, ultimately influencing purchasing decisions.


What implications does the product life cycle theory have for international product development strategy?

for each curve net export results when the curve is above the holizontal line if the curve is below the holizontal line net import results for a particular country.

Related Questions

What is above the line promotion?

Promotional activities carried out through mass media, such as television, radio and newspaper, are classed as above the line promotion.


What is the meaning of a horizontal line above a letter in a dictionary?

The horizontal line above vowels means the letter is a long vowel.


What is ATL activities?

ATL Activities means "Above the line" i.e. Non-personal promotional activities i.e. TVC, Print Media etc.


Line above or below a music note meaning to hold a note for its full value?

tenuto


What is above-the-line and below-the-line advertisement?

Above the line advertising are the promotional activities carried out through mass media such as radio, television and news papers. Below the line advertisement is a technique that uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. These may include activities such as direct mail, public relations and sales promotion.


What does above the line mean?

To have a new understanding of life, to stay happy and have a clear meaning on things. Positive. -K


When does a price become a promotional price?

when it comes with the promotion, most of the shops or on-line shops will have a big discount with their products and the prices of the products will be the promotional prices.


Where could one find Norwood promotional products?

One can only find Norwood promotional products via promotional products distributors. You can find a distributor by doing an on-line search including your city or state.


What does the concept of promotion mix refer to?

The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.


What is the meaning of out line?

meaning of line out jack


What is the line above the total called?

The line above the total is called the subtotal. It is referred to as above-the-line. It does not include deductions or taxes.


What is the meaning of line out Jack?

meaning of line out jack