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What are the marketing mix for transport marketing?

The marketing mix is not relevant for marketing strategy alone. It plays its role also to various services where the customers expect for qualified services. These services can be fulfilled only by full fledged incarnation of the 7P's. The marketing mix for transport marketing includes the submixes of product, price, promotion, place, people, physical distribution.


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The marketing mix refers to the choices that are available to an organization or a company regarding the marketing or promotion of its services or products. One of the advantage of the marketing mix is that it gives the organization a standard for allocating resources.


How do you think the elements marketing mix differ in terms of services?

well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.


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quality is not the element of marketing mix....=)


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This seems to be the answer you are looking for! marketingfaq.net/2011/11/what-is-marketing-mix/


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