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Intermediaries provide many utilities to customers. The provision of contractual efficiency, routinization, assortment, or customer confidence all create value in channels of distribution.

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While marketing intermediaries may seem non-essential at first glance, their activities are crucial for enhancing efficiency and effectiveness in the marketing process. They facilitate the distribution of products, bridge the gap between producers and consumers, and provide valuable market insights. By handling logistics, inventory management, and customer relations, intermediaries enable manufacturers to focus on production and innovation. Thus, their role is integral to a streamlined and successful marketing strategy.


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Who are marketing intermediaries that sell directly to final consumers?

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What is the importance of marketing intermediaries?

Intermediaries provide logistic support that increases convenience to both the producer and the consumer by offering effective delivery and pre- and post-purchase customer service as well as facilitating manufacturer services, making them indispensable to most mid- and small-scale producers. Marketing channels make possible the flow of goods from a producer, through intermediaries, to a buyer.


Types of marketing intermediaries?

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What three main functions performed by marketing intermediaries?

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