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Name brands hold significant value for retailers as they often drive consumer trust and loyalty, leading to increased sales. They can enhance a store's image and attract a specific target market, allowing retailers to differentiate themselves from competitors. Additionally, name brands often come with higher profit margins, which can positively impact a retailer's bottom line. Overall, they play a crucial role in shaping the shopping experience and influencing purchasing decisions.

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Why are name brands more expensive?

They are usually of a higher quality and therefore last longer :)


What about brand?

Brand is the name, logo, symbol, image or character that defines product - gives name to the product. It is used for products and services in order to identify them from others. Some examples of top minded brands are Coke, McDonald, Dell, Microsoft, Disney, Nestle and etc. Brands can change the minds of customers and responsible for business success or failure. Know more about brands at the link below. Thanks


Difference between domestic and global brands?

Local brands are defined by Wolfe (1991) as brands that exist in one country or in a limited geographical area. It is also noted by Schuiling et al (2004) that local brands belong to a local, international, or global firm. Local brands provide a link between the national economy and individual well-being. Levitt (1983) defines global brands as brands that use the same marketing strategy and mix in all target markets. Johansson and Ronkainen (2004) assert that global brands benefit from the scale and scope of having presence in multiple markets. The researchers define global brand as "a brand that is marketed under the same name in multiple countries with similar and centrally coordinated marketing strategies." However there are some selected global brands that don't have the same name but share some marketing program elements. For example, "Mr. Clean" also sells under the "Mr. Proper" and "Maestro Limpio" names, among others. Although global brands play a dominant role in today's world, the advantages of the local brands are still stronger and this is reviewed in the following part.


Local brands vs global brands?

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What kinds of brands are there?

Brands can be categorized into several types, including product brands, which focus on specific goods; service brands, which emphasize intangible offerings; corporate brands, representing the overall company identity; and personal brands, which highlight individual personas. Additionally, there are luxury brands that target high-end markets, value brands that offer affordability, and niche brands that cater to specific consumer segments. Each type of brand employs unique marketing strategies to connect with their target audiences.

Related Questions

Which store retails clinique products?

Some retail stores like Bloomingdale's, Salam and Macy's offer Clinique products and other cosmetic brands. On the Clinique website there is also a directory with more retails.


What is bycelebrity?

www.bycelebrity.com is an online store that now retails clothing and own label brands from celebrities and by celebrity designers.


What country does the name brands on come from?

The term "brands on" doesn't refer to a specific country but rather to the concept of branding that transcends national boundaries. Brands can originate from various countries, each with its unique market influences and cultural significance. If you are referring to a specific brand, please provide its name for a more precise answer.


Golf water pump?

There are several brands of golf water pumps and the prices vary by retailer. As of 2014 this pump retails for between 30.00 to 55.00.


What is the SWOT Analysis of Pantaloons Retails?

what are the strangth of pantalooln retails?


What is florida'sindustry?

As far as I know... It is the name of a business that retails and designs intimate and fetish clothing and accesorys.


What is the significance of the name Mercury?

mercury what is the significance of the name


What is the significance of the name Backstreet Boys?

There is no significance. It is a random name.


Is it cheaper to use coupons on name brands or buy store brands?

It is sometimes cheaper to use coupons on name brands but for everyday purchases you can go with store brands As a matter of fact the store brands are sometimes made by actual name brands and the store brand pays money to put their label on it.


Give you names of computer retails shops?

Give you names of computer retails shops?


What are good brands of tires to look for?

There are many different types of tires available in the market. Some name brands are Michelline and hakapelidas. Some no name brands can be just as reliable as name brands so I would look into all different brands. Tire rack.com can give you some information.


Are name brands better than store brands?

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