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Tangibles in service marketing refer to the physical elements that customers can see, touch, or experience, such as facilities, equipment, and branding materials. They play a crucial role in shaping customer perceptions and expectations, as they provide visual cues about the quality of the service being offered. By effectively managing tangibles, businesses can enhance customer satisfaction, differentiate themselves from competitors, and reinforce their brand image. Ultimately, these physical aspects can influence purchasing decisions and foster customer loyalty.
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