Tata Nano has started making profits even without selling cars. Example 100,000 forms
@ Rs.300 = Rs. 30,000,000 net profit. That's my point of view.
Tata Nano had used the demarketing strategy when they were short of supply of Nano.. while the demand for the product was increasing day by day. Hence they applied the demarketing strategy by promoting/ advertising other Tata products and by completely stopping Nano's promotion...
IPCL selling its owns products demarketing as "Save Oil,Save India" is an example of Demarketing IPCL selling its owns products demarketing as "Save Oil,Save India" is an example of Demarketing Tata Nano had used the demarketing strategy when they were short of supply of Nano.. while the demand for the product was increasing day by day. Hence they applied the demarketing strategy by promoting/ advertising other Tata products and by completely stopping Nano's promotion...
Demarketing basically refers to when a company discourage its customers to buy the product produced by them. There are many reasons of adopting this strategy. Its because of shortage of supply, want to promote their other products and the company is not having so much profit with the sale of that product. for this companies stop promoting their that product or start promoting others. for example: This happened in case of Tata Nano, when the demand for Tata Nano increased from its supply level then Tata started promoting their other products and completely stopped the promotion of Tata Nano. other example is :when Maruti A-star was launched, for the promotion of A-star Maruti started discoursing its customers to buy Maruti Xtilo.
Recent example for market penetration is Tata nano..having affordable prices to the costumers an penetrating deep into the market for middle class people.
Yes TATA is present in retail sector. TATA Westside is one of the subsidary of TATA's in retail sectore.
Tata Nano had used the demarketing strategy when they were short of supply of Nano.. while the demand for the product was increasing day by day. Hence they applied the demarketing strategy by promoting/ advertising other Tata products and by completely stopping Nano's promotion...
Tata Nano was created in 2008.
What is the positioning of nano car of Tata?
The mission of the Tata Nano car is to induce motorists to BUY Tata Nano cars, thus producing income, and hopefully, profit for Tata Motors, Inc.
have fun,pay less,get more with tata nano
What is result of tata nano car booking no 114222571
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study of nano car
Sanand
Tata nano is a product of Tata Motors since 2008. It is a city car that made and sold in India which is made of light weighing steel.
tata nano launched by tata motors in 2009
First it is TATA nano. It was first cheapest car made by TATA company in INDIA. PRICE START FROM 1 MILLION