What is the target market of Snapple?

Answer 1

Snapple primarily targets health-conscious consumers seeking refreshing, flavorful beverages. Its core audience includes young adults and millennials who appreciate natural ingredients and unique flavors. Additionally, Snapple appeals to those looking for alternative soft drinks and iced teas, positioning itself as a fun and quirky brand with a focus on authenticity. The brand's marketing often emphasizes its commitment to quality and a laid-back lifestyle, resonating with individuals who value both taste and wellness.