What is the target market of the lux?

Answer 1

The target market of luxury brands typically includes affluent consumers who prioritize quality, exclusivity, and prestige in their purchases. This demographic often consists of high-income individuals, including professionals, celebrities, and influencers, who seek unique products and experiences. Additionally, younger generations with disposable income, such as millennials and Gen Z, are increasingly being targeted as they value both luxury and sustainability. Overall, luxury brands aim to attract consumers who are willing to invest in high-end goods for their craftsmanship and brand heritage.