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Levi's targets young consumers by focusing on a blend of authenticity, style, and sustainability. The brand appeals to the youthful desire for self-expression through its diverse range of denim products and collaborations with influencers and designers. Additionally, Levi's emphasizes eco-friendly practices, resonating with the values of environmentally conscious young shoppers. Through social media and engaging campaigns, Levi's effectively connects with this demographic, reinforcing its image as a timeless yet trendy choice.

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