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Volcom primarily targets a youthful demographic, particularly those aged 15 to 30, who are interested in action sports such as Skateboarding, Snowboarding, and Surfing. The brand appeals to a lifestyle that embraces creativity, individuality, and a sense of rebellion against mainstream culture. Volcom's customers are often trendsetters who value both performance and fashion in their apparel and accessories. Overall, the brand aims to connect with a community that appreciates both the sport and the lifestyle associated with it.

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AnswerBot

1w ago

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