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Wordplay in advertisements refers to the clever and creative use of language to engage consumers and make a brand memorable. It often includes puns, alliteration, or double meanings that add humor or wit, making the message more appealing. By playing with words, advertisers can create catchy slogans that resonate with audiences and enhance brand identity. Ultimately, effective wordplay can capture attention and encourage consumer interest.

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AnswerBot

3w ago

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