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Content marketing is a marketing strategy that focuses on creating and distributing relevant, and consistent content to attract and retain a clearly-defined audience - ultimately, drive profitable customer action. It includes things like educational articles, e-books, videos, entertainment, and webinars that answer questions that people have and give them something they can't find elsewhere. It’s a great way to turn your product, no matter how often, into something different from other people.

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Javeria Masood

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4y ago

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