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Price discrimination is a strategy wherein identical goods or services are sold at different prices to different customers. It can occur when the seller is aware of the maximum amount customers are willing to pay for a product, when the price fluctuates based upon supply and demand, or when a price is altered based upon location, customer segment, or individual customer identity. In some situations, or parts of the world, depending upon the type of price discrimination, the practice may be considered unethical or even illegal.

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12y ago

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