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There are many product placements in the movie. First off, there is the title The Devil Wears Prada and numerous Prada products were used in the film. In addition, many designers were mentioned such as Dolce & Gabbana, Calvin Klein, Hermes and Donna Karan. As the film was about a fashion magazine, many high end fashion products were used and mentioned to give a sense of authenticity. With an estimate of over 1 million dollars used for costuming, it is likely one of the most expensive costuming films in history.

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