answersLogoWhite

0

What else can I help you with?

Continue Learning about Marketing

Why are there specific laws that relate to the promotion sale and distribution of goods for sale to the gerenal public?

It depends on which country you are referring to. However most countries would have an enormous amount of regulations covering these matters. Far beyond the scope and what is practical on such a website as WikiAnswers.


How did Kellogg Company evolve a market driven distribution system?

The Kellogg Company has evolved its distribution system to allow retailers to obtain product directly from the company, through a wholesaler, or through a computer system which routes the order to distribution centers all over the country. The goal of the company is to maintain a level of harmony between itself and each of the distribution points.


Why would a company choose to work through intermediaries when selling products in a foreign country?

The do not want to deal with the hassles involved in international distribution (tariffs, customs etc.). They also may not have a developed distribution network of their own in other countries.


Write short notes on marketing mix?

Marketing Mix: Marketing Program (The 4 Ps)International organizations must decide how much to adopt their marketing strategy to local conditions. At one extreme are organizations that use a globally standardized marketing mix worldwide.Standardisation of the product, advertising and distribution channels promise low cost. At the other extreme is an adapted marketing mix where the producer adjusts the marketing mix elements to each target market.Most brands are adapted to some extent. These marketing mix i.e. product, promotion, price, place (distribution channels)1) Product:There are 5 distinguished adoption strategies of product and promotion to a foreign market. These are indicated below:a) In straight extension, it means that a product is introduced into a foreign market without any change to it. This has been successful with cameras, electronics and machine tools, but disastrous with food productsStraight extension is tempting because it involves no additional R&D expenses, manufacturing, retraining, or promotional modification, but it can be costly in the long run.b) Product adaptation: In this strategy, you alter the product to meet local conditions or preferences. There are several levels of adaptation, a company can produce an (i) regional version of its product e.g NOKIA customized its 6100 series for its every market (major market)(ii) A country version(iii) A city version(iv) Retailer versionc)Product Invention: This involves creating something new. It can take 2 forms backward invention i.e. re-introducing earlier product forms that are well adapted to foreign country's needs.Forward invention, i.e. creating a new product to meet the needs in another country. Product invention is costly strategy, but payoffs can be great particularly if a company can portray a product innovation to other countries.2. Promotion:Companies can run the same advertising and promotion campaigns used in the home market or change them for each local market. This process is called communication adaptation. If it adapts both product and communication, the company engages in dual adaptation.One can use the same message everywhere varying only the language, name and colours to fit into particular foreign markets. Second, one can use the same theme globally but adapt the copy to each local market.Thirdly one can use an approach that consist of developing a global pool of ads from which each country selects the most appropriate e.g Cocacola.Fourthly one can allow the country managers to create their own country specific ads within guidelines.3. Price:Multinationals face several pricing problems when selling abroad. These are:a) Price escalation problem: a Mercedes may sell for about $10,000 in US but it will cost over 7 million in Kenya, this is because of cost of transportation, tariffs, importer margin, wholesaler margin and retailer margin to its factory price.Because of the cost escalation, organizations face the problem of how to set prices in different countries. Organisations have 3 choices- Set uniform prices everywhere: This strategy would result in prices being high in poor countries and not high enough in the rich countries.- Set a market based price in each country: This strategy would force an organization to change what each country can afford. It ignores differences in the actual costs from country to country and it can make intermediaries to re-ship the products to high price countries.- Set a cost based on each country: Here an organization would use standard markup of its cost everywhere.b) Another problem would be when an organization sets a transfer price (i.e. the price it charges another unit in the organization) for goods it strips to its foreign subsidiaries. If an organization charges too high to its subsidiary it may end up paying high tariffs and if a company charges too low a price it can be charged with dumping.c) Dumping is another problem, it occurs when an organization charges either less that its cost or less than it charges in its home market in order to enter or win the market.4) Place (Distribution Channels):A multinational organization should pay attention to how the product moves within the foreign country. This distribution channel involves 3 steps.The first link is the sellers international market headquarters where decision of channels and other marketing mix elements are made.The 2nd link is the channel between nations, this involves getting the products to the borders of the foreign nation. The decision made include the type of intermediaries (agents, trading companies) that will be used, the type of transportation (air, sea) and financing and risk arrangements.The 3rd link is channel within foreign nations. This involves getting the product from their entry points to final buyers and users.


What is the use of Export Promotion copy?

Export Promotion copy is designed to enhance the visibility and appeal of a country's products in international markets. It typically highlights the unique features, quality, and competitive advantages of these products to attract foreign buyers. This type of promotional material can include brochures, advertisements, and online content, aiming to boost exports and strengthen the country's economic growth. Ultimately, it serves to position local goods favorably against international competitors.

Related Questions

Distribution channels of milk products?

Milk products have specific distribution channels. From the production area, they are sent to depots which the company runs around the country. Then each depot supplies the product to its distributors.


What what are the names of some specific lowland features that are found among the highlands of the country?

Potato


What are the names of some specific lowland features that are found among the highlands of country?

The Answer Is , Hills ,And ion Know The Rest , ,


To quickly see which country has the most people what type of distribution map would you use?

To quickly see which country has the most people, you should use a population distribution map.


Which country do you think the speaker is describing?

To determine the country being described, I would need more specific information or context about the characteristics or features being discussed.


How do physical features of a country effect the distribution of the population of the country?

per unit of area, relatively large percentages of the population tend to live in arable areas, along seashores, and along rivers. The opposite holds true for deserts and high mountains.


What is the WWWaddress for bloom country?

The website for Bloom Country is typically found at www.bloomcountry.com. However, if you're looking for a specific service or product from Bloom Country, it’s best to verify the URL through a search engine or their official social media channels, as web addresses can change.


What are the most listened to channels on XM radio?

The most listened-to channels on XM Radio typically include popular music channels like "The Highway," which features country music, and "Z100," known for contemporary hits. Other highly popular channels include "SiriusXM Hits 1," focusing on top pop hits, and "BPM," which plays electronic dance music. Additionally, channels dedicated to talk shows, news, and sports, such as "CNN" and "ESPN Radio," also attract large audiences. Popularity can vary based on listener demographics and trends.


What do you have to do to get universal TV?

I assume when you say, "Universal TV", you are referring to channels outside of your country. To do this you will need to contact your TV cable provider and they can hookup a universal adapter that will allow you to view channels outside of the country.


What network will broadcast the 2014 olympic games?

It depends what country you are watching from. Most channels will have highlights but only few channels will have full coverage.


Which channel is the home shopping channel on Dish Network?

Dish Network changes their channels based on what part of the country you are located. The Home Shopping Channel for the west coast is channel 102. This channel features 24 hour shopping.


Where is tootsie rolls distribution in Europe?

Tootsie Rolls are primarily distributed in Europe through select retailers and wholesalers, with a focus on specialty stores and online platforms. The brand has limited availability compared to its presence in the United States, where it is widely popular. Distribution efforts in Europe may vary by country, with more concentrated availability in larger markets like the UK and Germany. Overall, Tootsie Rolls are not as mainstream in Europe, leading to more niche distribution channels.