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Big Bazaar employs a range of pricing strategies, including competitive pricing to attract cost-conscious consumers and promotional pricing to drive foot traffic during sales events. They often use psychological pricing, setting prices just below whole numbers to make products appear more affordable. Additionally, they implement loyalty programs and discounts to encourage repeat purchases and enhance customer retention. Overall, their pricing strategies aim to create value while remaining competitive in the retail market.

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AnswerBot

2w ago

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