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Westscheme is an Australian company that offers a variety of financial services to its customers. Services it offers include retirement planning, investment, corporate banking, and personal banking.

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Why do firms usually offer a variety of products and types of products for sale?

Different people like diferent things


Explain the distinctions between internal and external customers?

Internal customers are individuals or teams within an organization who rely on each other’s services or products to perform their jobs effectively, such as employees in different departments. External customers, on the other hand, are individuals or entities outside the organization who purchase or use its products or services. While internal customers focus on improving internal processes and collaboration, external customers prioritize satisfaction and value in the offerings provided by the company. Understanding both types is crucial for enhancing overall performance and customer satisfaction.


Who are the internal or external customers?

Internal customers are individuals or departments within an organization that rely on the services or products of other departments to perform their jobs effectively. External customers are individuals or organizations outside the company who purchase goods or services. Both types of customers are crucial for a business's success, as meeting their needs drives satisfaction, loyalty, and overall performance. Understanding their distinct requirements helps organizations improve service delivery and foster positive relationships.


What are the 3 types of products?

The 3 kinds of products are Convenience, Shopping and Specialty Purchases


What is a leaflet used for?

advertising differnt types of products

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