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the history of relationship marketing can be dated back in the 1960s. during this era, most markets has become saturated (high production), while the market remained the same (population of people roughly the same).
Thus. there became an increased need for company's to compete through loyalty and this resulted in the birth of relationship marketing.
In generally, the Confucian Chinese can be described as the pioneers of relationship marketing with their "Guanxi" approach towards business where profit is said to be attainable at a sustainable rate if businesses understand customers better and develop a close relationship for long term profit..
What else can I help you with?
Role of relationship marketing?
role of relationship in marketing?
What is the relationship between purchasing and marketing?
the five relationship between purchasing and marketing
Role of relationship marketing in personal selling?
role of relationship marketing in personal selling
During what marketing function is relationship marketing a consideration?
Selling
What is the relationship between purchasing department and sales and marketing department?
the relationship b/w purchasing, marketing and sales
How do marketing channels emerge?
Marketing channels always emerge from the demands of a marketplace.
Role of relationship marketing?
role of relationship in marketing?
What is the relationship between purchasing and marketing?
the five relationship between purchasing and marketing
Role of relationship marketing in personal selling?
role of relationship marketing in personal selling
Relationship between relationship marketing and small biz enterprise?
i want an article on the relationship between relationship marketing and small biz enterprise.
Where can one learn about relationship marketing?
Relationship marketing is when you work one on one with your customers to build your business. There are many books and websites to learn how to use relationship marketing to benefit your business. A good place to look for information on relationship marketing is blogs written by others who have used this form of marketing in their own business.
How t Improve services through relationship marketing?
how to improve services quality through relationship marketing.
What is the Relationship between HR and marketing Function of MNE?
Whats the relationship between Finance, people and marketing?
During what marketing function is relationship marketing a consideration?
Selling
What is the relationship between purchasing department and sales and marketing department?
the relationship b/w purchasing, marketing and sales
Relationship between marketing and marketing communication?
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
What are the 4 era's on the history of marketing?
Production, Sales, Marketing, and Relationship
