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Informative promotion is used primarily during the introduction stage of a product's life cycle, when consumers may be unaware of the product or its benefits. It aims to educate potential customers about the product's features, uses, and advantages, helping to build awareness and interest. This type of promotion is also used when entering new markets or launching new products to provide essential information and encourage trial and adoption. Overall, its goal is to inform rather than persuade or remind.

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4mo ago

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