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When marketers target teenagers, they often focus on a specific segment of the demographic, typically around 10-30% of the teenage population, depending on the product and its relevance. This narrower focus allows brands to tailor their messaging and appeals to align with the interests and behaviors of the most likely purchasers. Additionally, teenagers are influenced by their peers, trends, and social media, which can amplify marketing efforts beyond the initial target audience.

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3d ago

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Whats the difference between the shotgun approach to marketing efforts and the rifle approach to marketing efforts?

The shotgun theory simply means marketing to the masses, rather than selecting a specific target market. An example of shotgun marketing would be to simply place and advert on primetime television, without focussing on any specific audience (target market). The rifle theory refers to mroe specific target marketing where specific audiences/customers are focussed upon. For example a company produces a podcast (advert for ipods) aimed at teenagers. Not only will the message be relevant to this specific audience but so is the medium. So it is basically mass marketing and target marketing.


Do all organisations need marketing?

No and yes or if you prefer yes and no. No they don't all need it to survive - yes if they wish to thrive or deliver services to target groups. The British heath service doesn't need marketing to survive -it has more than enough demand for its services.But it uses marketing to deliver services to specific groups at risk eg testing for sexually active teenagers, screening for certain types of cancer.


What is the difference between traditional marketing and internet marketing?

There are various differences between them as follows: 1) Traditional marketing promotes its product on television, papers, billboard, radio and more, this strategy spend much cost for the promotion running whereas Internet marketing also carries a cost but there are online marketing strategies which are free. 2) Traditional marketing is more effective to target customers who are totally out of reach of the internet. People who are not connecting with internet on a daily basis like a senior citizen, illiterate, these are the targets for traditional marketing whereas internet marketing target people who mostly connect with internet like teenagers and businessman. 3) Traditional marketing takes much time to go from a concept to finished products and when it gives to the customer's hand, it's not given to customers simultaneously, whereas internet marketing also spend more time for developing concepts and create content, it can get into customers simultaneously. 4) It is difficult to track products in Traditional marketing, whereas it's easy in online marketing. 5) Products are tangible, customer can check products by touching them, whereas in internet marketing customer cannot check product by touching them, whereas in internet marketing, customer cannot check the product by touching it. 6) In Traditional marketing, customers can buy a product up to some time limit, whereas in internet marketing, customers shop 24*7.


What are the importance of demographic factor in marketing process?

Well, let's say your trying to sell a video game for teenagers. If you don't pay attention to demographics, then you'll advertise to everybody, including a lot of people who have no interest in or time for video games. If you do pay attention to demographics, then you can advertise primarily to the teenagers. This saves a lot of money on advertising, and it makes your advertising more effective when you design ads to appeal to the particular demographic.


Can teenagers design and sell clothes?

it depends on how old you are, if you are 13 then no but if you are 19 the yes!