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What is the difference between Differentiated Marketing and Concentrated Marketing?

Differentiated Marketing StrategyA differentiated marketing strategy is when a company creates campaigns that appeal to at least two market segments or target groups. For example, a store can promote a sale that appeals to people in at least two cities or locations, or a company can market a product that appeals to women in at least two age groups. Differentiated marketing strategies can target many more than two segments; shoe companies often create campaigns that appeal to both men and women in a variety of age groups. Differentiated marketing strategies can also use different messages in the same campaign for different segments. For example, a retailer might market low cost to a budget-conscious segment and product quality to an affluent market segment. Concentrated Marketing StrategyA concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. Concentrated marketing strategies are often geared for smaller groups of people, because they are designed to appeal to a specific segment.


What is the purpose of dividing markets into segments?

it can make the market focus to the specific people then it can be satisfied them


What is a bandwagon appeal?

Bandwagon Appeal - the belief that something should be done because the majority of people do it (or wish to do it).


Why is target market selection important for a customer-driven marketing strategy?

If you are going to advertise to a certain demographic, it is important to narrow your audience. Then you can tailor your campaign to appeal to a certain group of people and therefore sell more product or services.


Why do people go to market?

People goes to the market cause you can't survive with food.

Related Questions

How did the pope appeal to the people of Rome in his speech?

Which pope and which speech? You need to be specific.


How is the Do-It-Yourself tool market related to work clothes?

the answer is simple. both of these markets appeal to the same type people


Who is Oakley Sunglasses target market?

Oakleys Target Audience will have to be considerd a mass market as they are trying to appeal to everyone from sports,old and young people, to casual use.


What is the difference between Differentiated Marketing and Concentrated Marketing?

Differentiated Marketing StrategyA differentiated marketing strategy is when a company creates campaigns that appeal to at least two market segments or target groups. For example, a store can promote a sale that appeals to people in at least two cities or locations, or a company can market a product that appeals to women in at least two age groups. Differentiated marketing strategies can target many more than two segments; shoe companies often create campaigns that appeal to both men and women in a variety of age groups. Differentiated marketing strategies can also use different messages in the same campaign for different segments. For example, a retailer might market low cost to a budget-conscious segment and product quality to an affluent market segment. Concentrated Marketing StrategyA concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. Concentrated marketing strategies are often geared for smaller groups of people, because they are designed to appeal to a specific segment.


What is the purpose of dividing markets into segments?

it can make the market focus to the specific people then it can be satisfied them


Did Jainism appeal to different groups of people?

Jainism appeal mostly to the lower class people


What if you are a physician who is ordained?

If you are a physician who is ordained, you might be called "doctor" or you might be called "reverend doctor." You could design your practice to appeal to people who are of your faith.


Characteristic of a Specific group of people is called?

Culture


A theme that has broad appeal and is about an emotion or problem common to all people is known as?

A theme that anyone can relate to is called a universal theme.


What are people called who like music?

Well people who listen to or like music does not have a specific name but the people who make the music if called musicians.


Who produces the show Kavak Yelleri?

The television series called "Kavak Yelleri," which is a Turkish comedy designed to appeal to young people, is produced by a company called TIMS Productions.


What is an example of persuasive appeal?

An example of a persuasive appeal is using emotional language to evoke empathy in the audience. This can involve sharing personal stories or anecdotes that connect with people on a deeper level, influencing them to see things from a particular perspective or take a specific action.