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Which part of the marketing mix for retailers refers to the variety and depth of products?
The part of the marketing mix for retailers that refers to the variety and depth of products is called "product assortment." This encompasses both the breadth, which is the range of different product categories offered, and the depth, which refers to the number of variations within each category. A well-planned product assortment can attract diverse customer segments and enhance the overall shopping experience.
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What is different between marketing orientation and sale orientation?
Marketing orientation refers to the presentation of products. Sales orientation refers to the sale of products and its target customers.
What is external promotion?
Generally this refers to to marketing: promoting your company's products to the general population or to specific target groups.
What refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?
marketing management
What are the physical functions of marketing?
physical functions of marketing refers to storage and movement of physical products. It creates place and time utility. It involves two major functions: a. Transportation b. Warehousing.
Difference between vertical marketing system and franchise?
There are several marketing systems at the core structure of any business. Traditionally, most companies are based on a vertical marketing system. Franchising companies are considered one of the most common forms of Contractual Vertical Marketing Systems. A vertical marketing system (VMS) refers to one in which the members of the distribution channel - wholesales, producer, and retailer - work together to meet consumer needs. A company that works with a vertical marketing system could be Campbell's Soup working directly with the producers, the wholesalers, and later on the retailers that carry their products.
What is different between marketing orientation and sale orientation?
Marketing orientation refers to the presentation of products. Sales orientation refers to the sale of products and its target customers.
Advantages of the marketing mix?
The marketing mix refers to the choices that are available to an organization or a company regarding the marketing or promotion of its services or products. One of the advantage of the marketing mix is that it gives the organization a standard for allocating resources.
What is external promotion?
Generally this refers to to marketing: promoting your company's products to the general population or to specific target groups.
What refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?
marketing management
What are the physical functions of marketing?
physical functions of marketing refers to storage and movement of physical products. It creates place and time utility. It involves two major functions: a. Transportation b. Warehousing.
What is the difference between international and global marketing?
Global marketing refers to marketing on a worldwide scale, taking into account differences in global operations. International marketing, rather, refers to one country marketing specifically to another country.
Differentiate the assortment and variety?
Assortment refers to the different types or categories of products available within a particular product line, while variety refers to the number of options or choices available within each category. In other words, assortment refers to the range of product categories, while variety refers to the depth of options within those categories.
Difference between vertical marketing system and franchise?
There are several marketing systems at the core structure of any business. Traditionally, most companies are based on a vertical marketing system. Franchising companies are considered one of the most common forms of Contractual Vertical Marketing Systems. A vertical marketing system (VMS) refers to one in which the members of the distribution channel - wholesales, producer, and retailer - work together to meet consumer needs. A company that works with a vertical marketing system could be Campbell's Soup working directly with the producers, the wholesalers, and later on the retailers that carry their products.
Financing in marketing channel?
Financing in a marketing channel refers to the financial support and resources allocated to facilitate the flow of goods from producers to consumers. This can include credit terms, loans, and investments that help intermediaries, such as wholesalers and retailers, manage inventory, handle operational costs, and promote products effectively. Effective financing strategies ensure that all participants in the marketing channel can operate smoothly and respond to market demands, ultimately enhancing overall efficiency and profitability.
Define the term marketing?
It is the process by which companies create values customers relationship in order to capture value from customer in return
Distinguish between direct marketing and online marketing?
According to Barron's Business Dictionary "direct marketing" is a broad term that refers to a type of marketing that utilizes a variety of advertising media to appeal directly to the consumer. Direct marketing is distinct from other types of marketing in that it makes an offer and solicits a direct responseRead more: direct-marketingAccording to Wikipedia.com the definition for "on-line marketing", also known as internet marketing, web marketing, digital marketing or e-marketing, is the marketing of products and/or services over the Internet. On-line marketing is very broad in scope as it also includes marketing done via e-mail and wireless media also.For more information on online marketing and email marketinggo to the following resources http://www.SendEmailsMakeMoney.com/SomayinaNnonso and http://www.OvercomeEverything.com
What is dollar Friday?
Dollar Friday refers to a promotional event where specific items, typically food or drinks, are offered at a price of one dollar each. This concept is often used by restaurants, cafes, or retailers to attract customers and boost sales on Fridays. The promotion can include a variety of products, creating a sense of excitement and encouraging people to visit and take advantage of the deals. It's a popular marketing strategy to enhance customer engagement and drive traffic on a traditionally slower day.
